Meet the New and Improved LUZ by Houman

Serving More Elegance to Esteemed Jewelry-Lovers

Since 2006, LUZ by Houman has been producing exquisite handmade jewelry for its discerning clients - including household names like Elton John, Rosario Dawson, Cuba Gooding Jr, and many more. Following years of immense success, founder Houman Omidifar is proud to announce the relaunch of his website,

Male and female jewelry lovers worldwide will find the original designs they know and love, including all sterling silver and black diamond pieces, along with some new favorites born out of years of conceptualization and hard work. In fact, Houman and the team will be adding breath-taking new items every single month to keep jewelry lovers on their toes.

New Store. New Payments

Technology is always changing, and payment methods are no exception. Over the past decade, decentralized cryptocurrencies such as Bitcoin have changed the way mankind buys and sells online. That’s why LUZ by Houman will proudly be accepting Bitcoin as an official in-store payment method, along with traditional methods like Visa, MasterCard, Discover, PayPal, and beyond.

“We’re very excited about the new website, especially this season,” says Houman, founder. “We’ve got so much to share with our clients, both new and old alike, with exquisite new designs emerging every single month. We are passionate about producing men’s jewelry and women’s jewelry that’s completely unique - stuff you won’t find anywhere else,” continues the founder.

According to Houman, he knew LUZ would be different from day one. He wanted to give discerning jewelry buyers a way to access totally unique handmade women’s jewelry that can’t be found anywhere else.

To browse the new and exclusive range of LUZ jewelry for men and women, visit